One underrated way to grow your private practice is through public relations and media appearances. Leveraging the media as a marketing strategy can be beneficial for private practitioners who are looking to expand beyond a 1-on-1 model and transition into selling products such as courses or digital downloads, or by building an associate practice.

Growing an associate practice by bringing additional therapists into your business allows you to not only service more clients, but it also gives you an opportunity to earn additional revenue by expanding your income streams. While you focus on growing and streamlining your business, your associates can continue to serve your clients and build your practice caseload. Here are 3 tips for growing your associate practice!

Running group therapy programs or workshops as part of your private practice offerings allows you to provide service for a larger number of clients in the same amount of time. These programs can be designed to provide counselling to groups of individuals who are experiencing similar challenges in their life.

One way you can begin to introduce additional service offerings into your practice is to develop courses or workshops that provide immense value to your ideal client while also allowing them to work through the lessons and content at their own pace, fitting into their schedule. There are several things to consider before launching your first course so keep reading for our best tips!

Growing and expanding your private practice often requires the development of additional revenue streams, often leading to the possibility of unlimited earning potential. As a private practitioner, you can offer more to your clients than 1-on-1 appointments -- this is where you get to flex your entrepreneurial muscle! Keep reading to learn how to diversify your private practice revenue so that you can build your business to support your goals!